Drawing on recent research, they have developed an approach that assesses household preparedness, while also asking participants to help them engage with their friends, neighbours, or people who they believe could contribute. In simple terms, while their survey and door-to-door engagements seek to better understand community perceptions and actions, the wider project measures whether contributing to the project prompts people to take risk reduction actions of their own. Additionally, given the inability of emergency services to meet with every household, the CEDRR project pioneers a form of engagement that incites a ‘ripple effect’ in which the community takes ownership and leads the dissemination of risk reduction information. The project represents a reconfiguration of disaster risk reduction, in which long-term relationships empower citizens while making the most of the experiences and expertise of the emergency services.
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Contact: Brian Cook
